Are you one of those men who are in a dilemma in choosing between the Brand and the Generics? In fact there have been many who do not possess knowledge about the concepts of the Generics and the brands. However it is essential for the consumers to be capable of understanding the differences between the Generics and the Branded and to be able to choose the best among the two.
Fist let's make ourselves clear about these two concepts. Branded medications are the ones that have a patent name along with their logo. Since it has its own trade name, it cannot be sold by any other company. The Generic medications are those that are bioequivalent to the branded versions. They contain the same chemical and might work on a similar basis. However they do not have a patent or a logo. They are known by their chemical name often and maintain the pharmacodynamic standards.
Now you might land up in a question where you might be wishing to know what distinguishes the brands from the Generics. The Generics are known more by their chemical form rather than by their promotion or advertising. You might hardly come across any advertisement that refers to the Generics. However you might be able to recall brand with its advertisement, brand ambassador, packaging etc.
Reason behind the difference
Price and branding draws the line between the branded and the Generics. The overhead expenses for the Brand are many times higher than that of the Generics. This might be owing to the differences in their strategies. While the brands believe in commercialization, the generics believe in contentment. One believes in brand recall through advertisements through advertising, the others believe in winning goodwill by making itself economical.
Why Generic Medication is preferred?
When it comes to a luxury product, one is sure to prefer a branded name. However when one has to buy a medication, one might choose a generic name as it is not about making a statement here but it is all about satisfying your necessity in a proficient way.
Generic medications are anytime cheaper than the branded versions. This can be due to the excessive amount being spent on the research and development that the brands have to undergo as to make their promotional strategy attractive. Also they have to keep changing their advertisement according to make it appeal to the changing time every time. Their packaging has to be pleasing but however the pricing on the packaging might not be pleasing.
The extensive marketing techniques might again cost a lot and this might be added to the cost of production which in turn makes the selling price rise up to the sky.
With the rising inflation and the increasing demand for medication, the price of the medicines is really high. The tug of war between the demand and the supply has in fact made medical treatments as costly as a luxury car. Especially when it comes to the long-term medications that have to be consumed on a regular basis, it is obvious that the basic medical necessity of a man is out of his reach. Besides the complication and the pain, the other reason why they preferred pills were because they thought these pills were not pricey. Due to the lower cost of production of these generic medications, the selling price was low and at the end of the day it mattered to the consumers.
Generic Medications- Trustworthy
The generic medications are the foremost medications that have entered the pharmacy industry. These medications are time-tested and till date are the most preferred medications. They have their own goodwill and trust factor that has made their consumers remain loyal for them.
Unlike the branded medications where there is every other new pill venturing in the market, the Generic pills have been in the market for a long time. There is no question of query about authenticity. While there have been many counterfeit medications that are available imitating the brands, there is a probability that you may land up buying a duplicate version when you look out for a branded one. This is the reason why many men prefer to choose a generic version. In this case, you get what you want.
Online accessibility of Generic Medications
As these Generic medications are available online, the consumers have been even more engrossed in buying these generic medications. It is obvious that when one buys online, you can save a hefty amount. Also one has a chance of making the purchase profitable as one can avail discounts on bulk purchases online. Generic ailments at online pharmacies are in great demand due to this reason.
In case of Viagra, the distinction between the Generic and the Branded lies only in the patent and the price. The active chemical is however the same i.e Sildenafil Citrate.With a straightforward functioning and no- nonsense strategy, Generic Medications have a long way to go.